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Character

An essential element of the principal’s character is the will to take the lead. I had what I thought were pretty good optics around what

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You are the CEO

Running a school is strikingly similar to running a business When I first formed an image of myself as a school principal, I had visions

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Principal as CEO

Being a principal in an independent school in Australia is a complex and demanding role, multi-faceted and carrying responsibilities akin to that of a Chief

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Principals as brand managers

Brand. Principals in independent schools are responsible for establishing their school’s point of difference and sustaining this in the market-driven context which is independent schools

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